Case Greenfield (1961) is a Dutch contemporary artist. And a philosopher, a bit. But above all, a human. His work evolves around the idea of ‘mind models’, “the realities that we create to shape ourselves”. With his art Case aims to bring joy from beauty, and affirmation of who we are: identity and meaning. Case asks his audience: “How purposefully do you create your daily reality?”
Focus on the positive and the pleasant makes us overly optimistic and overly positive about ourselves and our life. And that gives us the strength to carry on, to do crazy things, and sometimes even succeed with those crazy things. That is a beautiful evolutionary survival mechanism.
I am still trying to find my artistic voice. And I think I have made a step in the process last week. It all has to do with expressing fictional and factual realities into one artwork eg. in bright and cheerful colors versus grey scales from black to white.