BUSINESS MODEL GENERATION
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises. If your organization needs to change to adapt to harsh new realities, but you don’t yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.
Case Greenfield is not the main author of the book. His friend Alexander Osterwalder from Switzerland is. Case is one of the co-authors of the book, who delivered important contributions to the content of the book and to the process of creating the book.
The book has become an all time management classic with over one million (!) copies sold so far!